Alfred Brown News
Alfred Brown produces cloth for the official England World Cup suit.
England’s 2014 FIFA World Cup™ squad are keeping cool amid the searing heat of Brazil thanks to a new lightweight and breathable fabric especially developed by Alfred Brown. The cloth has been used by M&S for the new official England team suit, which it launched with the FA in the run-up to the tournament.
At 240 gms / metre the fabric is composed of 95% wool and 5% mohair, with both fibres used in fine counts, helping ensure the cloth is lightweight. The cloth is designed in a steel grey, and is produced in a plain weave.
The M&S World Cup suit features a special Alfred Brown label inside the jacket and on the sleeve, featuring the Union Jack and stating ‘Fine worsted fabric woven in England for Marks & Spencer.’
The Alfred Brown cloth to be worn by England’s footballers in Brazil is the latest fabric we have produced for top UK sports teams, including the cloth used by M&S for its suit worn by England at the last World Cup in South Africa in 2010, as well as the M&S England suit for Euro 2012 in Poland and Ukraine.
In addition, Alfred Brown developed a cloth especially for the Team GB suit produced by Next for the London 2012 Olympics. The fabric was a lightweight Super 110s prunelle weave.
Alfred Brown also produced the cloth for the Thomas Pink suit worn by the British & Irish Lions rugby union squad on their tour of Australia in 2013; the Moss Bros suit worn by England at the Rugby League World Cup in 2013, which was held in England, Wales, France and Ireland; and the cloth for the Magee blazer to be worn by the Northern Ireland team at this summer’s Commonwealth Games in Glasgow.